?
Why are we sitting here today?
VISION
PRODUCT PERFORMANCE. BRAND IMAGE. MARKETING. CASH. BONUSES. ESCALATORS. MERCHANDISE. APPEARANCES. ROYALTIES. CHARITY. REDUCTIONS. FOOTWEAR ALTERATIONS. EXCLUSIVITY. RIGHTS TO NEGOTIATION. SERVICES. SCHEDULING. AUTOGRAPH ITEMS. COMPENSATION SCHEDULE. EXPENSES. LEGAL. ENDORSEMENTS.
SPORTS MARKETING SPECIALIZATION
BUSINESS OF THE NFL
2017
Salary Cap
% of Revenue Players Receive
Adjusted 2017
NFL Revenue
$14 Billion
47%
$167 Million
2017 OPERATING INCOME
$3,244,000,000
HIGH SCHOOL QB
COLLEGE QB
Pre-Draft QB
NFL HONORS
VALUE
an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind
BRAND:
source: www.businessdictionary.com
YOUR BRAND = YOUR VALUE
FOUNDATION
FOOTBALL FIRST
YOU CAN ONLY BUILD AS HIGH
AS YOUR FOUNDATION IS DEEP
MULTIPLE & SEPARATE DEALS
TECHNOLOGY & MEDIA PARTNERSHIPS
